Disney-branded films to ban depictions of smoking 7/26

Katliang

Disney-branded films to ban depictions of smoking
[size=-1]Wednesday July 25 1:05 PM ET
[size=-1]Walt Disney Co. on Wednesday became the first major Hollywood studio to ban depictions of smoking, saying there would be no smoking in its family-oriented, Disney-branded films and it would "discourage" it in films distributed by its Touchstone and Miramax labels. Disney Chief Executive Robert Iger also said in a letter to U.S. Rep. Edward Markey, whose committee last month held hearings on the effects of movie images on children, that the studio would place anti-smoking public service announcements on DVDs of any future films that feature cigarette smoking. He said the company would encourage theater owners to show screen anti-smoking public service announcements, or PSAs, before such films.
Iger cautioned, however, that "cigarette smoking is a unique problem and this PSA effort is not a precedent for any other issue."
Markey described Disney's commitment as "groundbreaking" and urged other studios to follow suit. Dr. Cheryl Healton, president and CEO of the American Legacy Foundation, commended Disney's move but said the studio left "some ambiguity about what would happen in relation to Touchstone and Miramax."
Research cited by American Legacy, a nonprofit created out of landmark litigation between the tobacco industry and states attorneys general, shows that 90 percent of all films depict smoking and children with the highest exposure to smoking in movies were nearly three times more likely to start smoking.
Tobacco is featured in three-quarters of G, PG and PG-13 rated movies and 90 percent of R-rated movies, the studies showed. The independent Weinstein Co. already is using PSAs produced by American Legacy ahead of its films that depict smoking, Healton said.

這一篇文章是來自奇摩網站的一則新聞
這篇翻譯 +3
summary +2

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迪士尼影片將禁止吸菸畫面

華特•迪士尼公司在星期三時成為好萊嗚主要的電影公司中第一個禁止吸菸畫面的電影公司，該公司表示，
將不會有吸菸畫面出現在適合全家觀賞的迪士尼影片裡，亦「不鼓勵」吸菸畫面出現在Touchstone或Miramax的影片裡。(Touchstone和Miramax都是迪士尼底下的製片公司。)

迪士尼的總執行長Robert Iger在給美國代表Edward Markey - Edward Markey所屬的委員會上個月才舉行了電影畫面對兒童之影響的公聽會 - 的信中也說到，迪士尼公司未來將會在任何有吸菸畫面的影片DVD裡插入反吸菸公共宣導。

Robert Iger表示該公司將會鼓勵戲院業者在播放該類影片之前先播放反吸菸公共宣導(anti-smoking public service announcements)，簡稱PSAs。

然而，Iger警告說：「吸菸是個特殊的問題，且PSA的努力無法作為其他問題的先例。」

Markey描述迪士尼此舉為「破天荒的」，並且督促其他電影公司跟進。

「美國遺產基金會」(American Legacy Foundation )的總裁兼總執行長Cheryl Healton讚許迪士尼此舉但說道：
迪士尼對於Touchstone與Miramax的應對留下了保留空間。

美國遺產基金會所引用的研究 - 菸草業者與州律師團之間的非盈利指標性訴訟 -
顯示有百分之九十的影片有吸菸畫面，且經常觀看電影中吸菸畫面的兒童，其開始吸菸的可能性為一般兒童的三倍。

該研究顯示，吸菸畫面出現在四分之三普遍級、保護級、輔導級及百分之九十的限制級影片裡。

Healton說：獨立的Weinstein公司已經開始在有吸菸畫面的影片之前播放美國遺產基金會所製作的反吸菸公共宣導了。

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就這樣，有錯請指正.............

killboykakaxi91

Disney co.不贊同抽煙??:微笑

killboykakaxi91

迪士尼公司在星期三,成為第一大好萊塢攝影室,講述禁止吸煙,說會以不吸煙的家庭做為對象,迪士尼的電影,將"阻止"它在電影中散發的試金石和Miramax標簽. 迪士尼公司總裁Robert lger還表示,在一封寫給美國的信. Edward Markey在全體委員會,上個月舉行有關對電影對孩子的影響的聽證會.此攝影室將把反吸煙的公共服務插播到電影裏面去. 他表示,公司將鼓勵電影院播出反吸煙公益廣告,或PSAs,然後在播出這些影片. Iger警告說: "吸煙是一個獨特的問題,這與PSA的工作不是一個先例. Markey說,迪士尼承諾為"開創性" ,並敦促其他工作室仿效. Dr. Cheryl Healton,美國遺產基金會德主席和執行官 贊同了迪斯尼的舉動,但他表示,攝影室左"一些不明確,會與試金石和Miramax產生關系 . " 研究引証了美國遺產基金會,非營利創造出劃時代的訴訟之間的煙草業和國總代理人 ,表現出90 %的所有影片描寫吸煙與兒童的強烈的暴露於吸煙片將近三倍,更可能開始吸煙. 研究表明,煙草是收錄在四分之三的G , PG和PG-13額定電影,90%的R級影片.The independent Weinstein公司目前已使用PSAS的制作由美國遺產未來的影片描寫吸煙,Healton說.
我.....老了==
雖然翻的不是很好...
但是我努力了....==+

[ 本文最後由 killboykakaxi91 於 07-7-27 04:40 PM 編輯 ]